Who is EConsulting™?

EConsulting™—pronounced ē kən sult´iŋ—is a diversified eco‐conscious consulting company located in the former Horse Capital of the World Lexington, KY. We formed in January 2006 because Obiora, the Founder/CEO tired of the "wolf in sheep’s clothing" that masquerade as being green or "environmentally friendly" because it’s (now) profitable. Also Obiora wanted to bring to fruition his dream—become an entrepreneur and follow in the footsteps of his father and his maternal grandfather. Obiora believes that one should use ALL of his/her abilities for the greater good, especially those in positions of power and influence.

Our diverse services stem from the varied interests and skills of Obiora. When he started EConsulting™, he decided to interweave his abilities and knowledge to develop a company that will be a part of the movement to "engineer a better future™".

What is the vision of EConsulting™?

The Founder/CEO hopes that the healing work that he does on himself & continues to do can help him to make wiser decisions using his Heart—the seat of our consciousness as a guide. In doing this and working to develop a balance within himself, he hopes that EConsulting™ can continue to make decisions using Nature as a guide, math and logic (as needed), and systems engineering principles while partnering with other like‐minded businesses, organizations, and individuals so that we can work together to "create a world that works for all".

What is the mission of EConsulting™?

"Just because you can do something, doesn’t mean you should."
‐ Obiora Embry, 28 July 2025

Our mission is to help restore our Heart—the seat of our consciousness—as the driving force along with ecological thoughts in the every day choices and decisions that we Humans make as a species. In doing so we have to grapple with the soul‐numbing systems that we have co‐created and continue to go along with even though we innately know they do not work for all of us.

This we know is work that can only be done through undoing the schooling and conditioning that has been done to us, some of which keeps us in a constant state of fear. As we begin individually and collectively to understand and realize that we all have bigger roles to play than the ones that we have been playing, we collectively can become a part of the solution to restore the balance on Earth and also get back to Nature.

What does the "E" in EConsulting™ represent?

The "E" represents our diverse interests:

  • Earth/Mother Nature
  • horticulture
  • eco‐consciousness
  • health
  • education and awareness
  • edutainment (borrowed from KRS–ONE)
  • engineering
  • everything, a holistic approach must be taken
  • Embry, the last name of the Founder/CEO

When did EConsulting™ become eco‐conscious?

The Founder/CEO has been an "eco‐conscious thinker" most of his life. However, when he started this company in 2006, he had pivoted from this original concept but shifted in 2008 or 2009. We firmly believe that eco–consciousness is not a fad but rather a way of life and it is the guiding principle for how we operate.